Grow Your Local Reach with Every Door Direct Mail (EDDM)

EDDM makes it easy to get your message into every household in your area, no mailing list or customer data required.

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OERVIEW

EDDM: An Easy, Affordable Way to Get Noticed Locally

Could your business benefit from reaching every home in your neighborhood? Every Door Direct Mail (EDDM) may be the perfect fit.

EDDM is a USPS program that allows you to deliver postcards to every household on a carrier route — no mailing list required. It's ideal for businesses offering services that appeal to most households in a specific area, such as:

Restaurants Churches Gyms
Dry Cleaners Auto Repair Salons and Spas
Retail Stores Dentists Moving & Storage Services

With Our Town America, we help you select your target zip codes and routes, ensure you meet all USPS requirements, and handle everything from design and printing to delivery, so you can focus on running your business.

WHY EVERY DOOR DIRECT MAIL (EDDM)

Maximum Reach Without the Guesswork

100%

household coverage on selected postal routes, no list required

79%

of households read or scan direct mail

30%

lower cost than traditional direct mailers

FEATURES & BENEFITS

Simple, Effective, and Built for Local Impact

Total Coverage by Route
Your postcard is delivered to every residential address along your selected carrier routes.
Target the Right Areas
Choose neighborhoods by zip code, distance from your business, median income, or age demographics.
No Permit or List Required
Pick from various postcard sizes to match your campaign goals and design.
Flexible Formats
Weekly mail cycles available, perfect for time-sensitive promotions or events.
Fast Turnaround
Weekly mail cycles available, perfect for time-sensitive promotions or events.
All-In-One Service
We manage the entire process — design, printing, bundling, and USPS submission.
PLAN YOUR CAMPAIGN

EDDM Qualifications

To qualify for USPS EDDM discounted postage, campaigns must meet these guidelines:

Postcard must be larger than 6.125” x 11.5” and smaller than 12” x 15”

Must include at least one full carrier route

Minimum of 200 pieces per mailing

You may send up to 5,000 postcards per day

Mail must be sent to residential addresses on USPS EDDM-eligible routes

Our team will ensure your campaign meets these requirements so you can take full advantage of EDDM savings.

CONTACT US

Ready to grow your business?
Get started today!

Next Steps:

1
Connect with a Local Rep
Work with a dedicated partner who understands your community and cares about your business success.
2
Select Your Zip Codes
Choose the neighborhoods you want to reach. We'll help you target verified new movers in your area.
3
Build Your Campaign
We take care of everything from personalized offers to print, postage, delivery, and postcard follow-ups.
4
Track Your Results
Use our TruTrak® app to see redemptions in real time and measure ROI with confidence.