Helping Local Businesses Grow Through Cost-Effective Local Marketing

Achieve your advertising goals with targeted direct mail and digital campaigns that drive real results, from new movers to loyal locals.

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OUR STORY

A Legacy of Local Marketing That Builds Connections

What started in 1972 with a simple gesture — welcoming new neighbors with a one-time gift — has evolved into a national leader in cost-effective local marketing. Founded by Michael Plummer Sr. and now led by his son, Michael Plummer Jr., Our Town America has spent over 50 years helping local businesses grow through meaningful first impressions.

Today, we offer a full suite of personalized marketing services, from new mover and birthday direct mail campaigns to EDDM, targeted postcards, and digital advertising. Whether you’re trying to attract new customers or stay top of mind with loyal locals, our proven programs are designed to drive real results and long-term loyalty. We now introduce over 6 million people each year to local businesses, connecting communities and helping neighborhoods thrive.

5 Million People Reached Annually

Via direct mail and digital campaigns

5,000 Business Clients

From local shops to national franchises

50+ Years of Direct Mail Experience

Supporting local business growth since 1972

OUR MISSION

Building Community Connections Through Targeted Mail

For over 50 ye4ars, our mission has been two-fold:

To welcome new movers
into their communities by connecting them with trusted local businesses.
To help local businesses
reach a fresh audience every month, turning new movers into loyal,long-term customers.
OUR TEAM

Meet the Team Behind Our Mission

Michael Plummer Jr.
CEO & President
Jim Pouba
Vice President
Dave Sliman
Senior Vice President of Sales
Dawn O'Neil
Graphics Manager · Graphics Dept
Paula Maltez
Marketing Manager
Joe Nunziata
Director of Sales · Inside Sales
Andrea Juliana
Franchise & Digital Services Manager
Deborah Brook
Director of Finance & Human Resources · Accounting
Shantel Mullins
Sponsor Services Manager · Sponsor Services
Jason Strickland
IT Director · IT Dept
Jose Milan
Director of Operations
CONTACT US

Ready to grow your business?
Get started today!

Next Steps:

1
Connect with a Local Rep
Work with a dedicated partner who understands your community and cares about your business success.
2
Select Your Zip Codes
Choose the neighborhoods you want to reach. We'll help you target verified new movers in your area.
3
Build Your Campaign
We take care of everything from personalized offers to print, postage, delivery, and postcard follow-ups.
4
Track Your Results
Use our TruTrak® app to see redemptions in real time and measure ROI with confidence.